The importance of packaging
in modern marketing is not in
doubt– a time when it was just
a container for transporting
the contents are long gone,
and now the packaging is a
powerful tool by which a
manufacturer communicates
with the consumer. In this
article the author Olga
GUSEVA (Advertising ideas),
examines the branding tools
associated with packaging
that can be used in practice of
the Russian manufacturers
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