In the late 90›s – early 2000, the Russian market participants finally appreciated the value and the possibility of increasing the capitalization of the business, using the potential of intellectual property. A sharp growth of the state registration of the various objects of intellectual property started. Legal entities increasingly began to use in its economic activities, especially in the production and sale of goods, duly results of intellectual activity and means of individualization of goods (services). Artem Maltsev, Deputy General Director of the Non-profit partnership Support conscientious entrepreneurs, tells about the possibilities of the fight against counterfeit in the alcohol market