In emerging and developing markets of food products and beverages two clear trends have emerged that indicate the need for optimization of work of the enterprises of this sphere. In emerging markets, Europe and Africa, a large proportion of major investments is made in new equipment that allows to meet the growing market demand. The increased demand is due to the expansion of the range of consumer habits. This raises the need to invest in production equipment, which would allow the manufacturers to produce the products in accordance with changes in the structure of market demand.