Current trends of development of the beverages market are guided by the needs of consumers, that is, healthy eating, healthy lifestyle in general, naturalness, quality. However, the success of this or that concept of a beverage is unthinkable without the packaging. Undoubtedly, BrauBeviale 2014 - the most important exhibition of equipment for the beverage industry, but it feels the pressure of the final product. The exhibition will be held from 11 to 13 November.