Every business meeting of packagers with their customers, acquiring the packaging products and applying the acquired materials, equipment, etc., in accordance with their goals, inevitably supposes the discussion of the issue of the products price acceptable both for the packagers and their customers. The higher level of maturity of the Russian market reflects in the recognition of the key packagers’ customers as the leaders of the market. Respectively, their influence in the market is increasing. The prices and terms of supplies they quite successfully force the packagers to, leave less and less chances for the packagers not only for research and development of newpackaging solutions, business development, but even for survival. Are there any ways to reach more or less harmonious commercial cooperation of the packagers and their customers? The article presents to the readers the key postulates of the theory of efficient packaging solutions, which is considered by the author to become a real key to answer the problem