It is known, that any large specialized exhibition as in a mirror, reflects a condition of the market: its achievements, a problem, an opportunity of development. The international exhibition Upakovka/UpakItalia–2010 also became that «pocket mirror». It has passed in Expocentr on Krasnaya Presnya in the end of January and has installed in participants of the market confidence of the future of packaging business. Already it is precisely possible to tell, that our country will not return to cones of newspaper as it was prophesied in the past year by some skeptics. And in spite of the fact that the long way to high market parameters of the last years still should be passed, changes in the best party already were outlined