In recent years the variety of decoration means offered to the producers of food products has significantly encreased. To a certain extent this growth has been stimulated by application of new labeling solutions aimed at extending the communicative potential between manufacturers of mass products and their consumers and give the consumers new profits, including ergonomic ones. Prof. Andrey ZAGORSKIY, PhD, is describing the potential of application of stretch-sleeve labels for decoration of food products. The conclusion of this article will be published in our next issue