The World Packaging Organization (WPO) came together in Poznan (Poland) at the end of November for its annual WorldStar judging. Each year, WPO member nations can send in their national packaging prize winners to compete for this packaging prize. WPO President Keith Pearson used this meeting to unveil his plans. «I want more structure within WPO and I want to put the organization more clearly and more emphatically on the map», Pearson told his audience. «And doing so is possible, because we have good products to offer. In the past years we have not done enough, however, in terms of public relations. We must further reinforce the WPO brand in order to secure more international recognition»